About Us

Our name, "GoodSoul," embodies our mission to reconnect with our roots and traditions while making a positive impact on countless pure-hearted individuals. We seek to bridge the gap between local artisans, communities, and customers worldwide by offering high-quality products that are natural, native, authentic, and traditional. Every item we offer is meticulously handcrafted with a generous dose of love by our local native artisans. GoodSoul's origins lie in the heartland of India, and our goal is to celebrate the diverse cultures that make our nation unique. Our journey began with a simple belief in forging a profound connection with Mother Nature, promoting sustainability and fostering a friendly environment. We achieve this by using natural fabric colors, producing ghee from pure A2 Gir cow milk, opting for high-quality glass bottles over plastic, and employing recycled corrugated outer box packaging or cloth bags.

The "Circle of Happiness" is at the core of our philosophy. When a product is skillfully crafted by a local artisan and finds its way to the right customer, it completes a beautiful journey that brings satisfaction, happiness, and smiles to the faces of everyone involved. This circle of happiness is what sets us apart. Each design, each piece, and each person involved tells a unique story and becomes an integral part of our "GoodSoul" family.

At GoodSoul, we offer a diverse range of Home & Living, Food, Clothing & Accessories. Our vision is to showcase the local products of rural India, skillfully crafted by talented artisans & farmers, on a digital platform that offers customers easy access to the rich tapestry of age-old crafts, art, and culture.

My journey began with a deep appreciation for the myriad forms of art and culture across India. Coming from a background in graphic design and having spent many years in the corporate world, I felt a strong desire to venture into something of my own. Returning to my hometown, I realized that while India's rural regions are brimming with skill, craftsmen, and a rich history of handicrafts, there is limited access to these beautiful products and the art they create. In September 2023, GoodSoul was born with the idea of bridging this gap and creating a brand that truly reflects the eclectic, beautiful, and affordable essence of Indian culture.

With every purchase from GoodSoul, you not only acquire a unique product but also play a part in securing livelihoods and empowering rural artisans and farmers. We sincerely hope that you find as much joy in our products as we do in bringing them to you. Welcome to the world of GoodSoul!